DOMINIQUE LATOEL – PRINTS [2021]
Dominique Latoel is a Moluccan contemporary artist and graphic designer with Alifuru roots (Indigenous people of the Moluccan Islands). Using vibrant colors and intricate patterns, Dominique seeks to capture the essence of Alifuru culture, conveying its beauty and power to a wider audience. Through his work, he explores the intersection of traditional Alifuru beliefs and modern-day life, seeking to preserve and honor the wisdom of his ancestors while connecting it to contemporary issues. He creates a dialogue that promotes understanding and respect for all cultures and traditions.
For the release of his new limited edition prints, Dominique asked me to create a short, catchy promotional clip to purposefully publicize this work on his social media channels. With this new series, Dominique mixes printing techniques with the originality of a handcrafted finishing touch, adding a unique element to each individual print. This is where I wanted to put focus on in the film: how each print receives a unique handcrafted finish and is personally signed by the artist.
Dominique is inspired by the rich natural beauty and cultural diversity of the Moluccan Islands, and his art reflects the deep spiritual connection that exists between the Moluccan people and the land. I aimed to create a natural, organic feeling in the film by shooting handheld and including many close-up shots. These style choices make the artist and the artwork feel more unified. It depicts how Dominique’s work is closely intertwined with the world around us, making the film move harmoniously with the environment and flow melodically with the soundtrack, emphasizing how all these elements are interconnected.
CREDITS
CREW:
Concept Creation – Kjettil Gerritsen
Director of Photography – Kjettil Gerritsen
Editor, Sound Designer & Colorist – Kjettil Gerritsen
Composer – Jeremy-M
Graphic & Title Design – Dominique Latoel
CLIENT:
Dominique Latoel
